In the mid-19th century, Valentine's cards gained popularity in America, where they were first advertised as a British fashion.
In 1913, Hallmark Cards produced their own Valentin's card, representing a key development in Valentine's Day's commercialisation. Today Valentine's Day also includes buying flowers, jewellery, perfume, and chocolates.
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Evolution of Valentine's Day: From Ancient Rituals to Modern Traditions
historyextra.com
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A history of Valentine's Day celebrations – from fertility festivals to the first cards.
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