The 3-I's: Issue, Illustration, Invitation
- Outline your issue or explain your idea in simple terms.
- Use an illustration to expound on your main point - it can be funny or inspirational stories, jokes, metaphors, or analogies.
- Give an invitation, a way in which your listener is able to respond. Your goal is to throw the ball into your listener’s court. It can be as simple as “What do you think?”
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The 3-Ws: What? So what? Now what?
- Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
- The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain ...
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