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3 Ways Effective Communicators Structure Unforgettable Messages

https://www.entrepreneur.com/article/294398

entrepreneur.com

3 Ways Effective Communicators Structure Unforgettable Messages
Opinions expressed by Entrepreneur contributors are their own. Effective communicators rely on structure. You may be the smartest person in the room, but if you can't communicate what you know, you're not of much value to others. The million-dollar ideas inside your head are worthless if you're unable to express them to potential partners and investors.

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Effective communicators rely on structure

  • People will retain structured information up to 40% more accurately than information that is presented without structure.
  • Having a clear structure for communicating helps you in 2 ways: it allows you to organize and remember your ideas, and it makes it easier for your listener to follow and stay focused.

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The 3-I's: Issue, Illustration, Invitation

  1. Outline your issue or explain your idea in simple terms
  2. Use an illustration to expound on your main point - it can be funny or inspirational stories, jokes, metaphors, or analogies. 
  3. Give an invitation, a way in which your listener is able to respond. Your goal is to throw the ball into your listener’s court. It can be as simple as “What do you think?”

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The 3-Ws: What? So what? Now what?

  1. Define your key idea or argument concisely. You should be able to boil it down to one sentence, or two at most.
  2. The “So what?” forces you to answer the question of why the issue should matter to your audience. Explain how your listeners will be affected if they don’t respond to the issue. Make use of research or evidence.
  3. The “Now what?” is where you give your listener a concrete way to move forward to the next immediate step. 

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PSB: Problem, solution, benefit

  1. Begin with presenting the problem, a clear point of frustration.
  2. Present your well-thought-out solution to the problem
  3. The “Benefit” is typically indirect and should not require much emphasis. Your audiences’ response should come naturally as a result of you presenting the “Solution” well enough. Their response and perceived benefit will be equal to the quality of your solution.

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SIMILAR ARTICLES & IDEAS:

Building effective teams

It means figuring out how to assemble the right mix of people and expertise to deliver the most efficient and effective outcome.

Clear direction

Start at the endpoint: What is the outcome you want and why? Leave the team some flexibility to develop the best way to get there.

Without a clear sense of what the team needs to accomplish and how a successful outcome will be defined, it's impossible to assemble the right group of people to get there.

Efficient practices

Look at the workflow and resources available to help you understand the scope of the project and what support the team will need to be successful.

Important questions to keep in mind: Is your organization prepared to support the team in its objectives? Will they have the right tools and resources to complete their tasks? How will you measure their efficiency during the process and monitor it for improvement? 

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Learning to communicate effectively

Effective communication is an attainable and deliberately acquired skill set, one that can be learned and practiced over time.

While it’s true that individual attributes can make

Smoke out original though

To become a more effective communicator, you must 'smoke out' original thought. Rather than conforming to the status quo, make a conscious decision to abandon overdone and clichéd material/

Citing tired platitudes might win you a few "cool points" in social media circles, but they will only take you so far if you're truly striving to effectuate change. 

Prepare an impactful delivery

Once you’ve developed a fresh idea, work on organizing your message and polishing your delivery. Think about:

  • How  you will launch a stunning opening and closing line
  • How you will organize your material succinctly so that it is both moving and memorable (perhaps tweetable and repeatable)
  • Compelling details that should be included.
  • Your vocal and non-verbal communication (body language).

Be the last to speak

This way, you'll be able to hear your team’s true thoughts, which you can to use to inform the opinion you yourself deliver at the end of the conversation.

As a leader, if you speak f...

Shut down outside distractions

A key part of being a good listener is showing the speaker that he or she has your undivided attention. Close your laptop and put away your phone.

This gives those speakers the confidence to express themselves fully without feeling that they’re imposing on your time.

Mind your body language

7 percent of a message is conveyed through words. Body language plays a major role in how we communicate and how we listen.

When you’re listening, then, be aware of what your body language is saying to the speaker. Unfold your arms and be open to what this person has to say.