Sunshine is intimately tied to mood
Sunshine has repeatedly been found to increase moods, dampen negative moods and reduce tiredness.
People are happier and more helpful when the sun is out. A study showed that Minnesota diners tip more generously in sunny weather and American studies observed better daily stock returns on sunny days. Sunshine also affect our mental sharpness.
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However, the weather will only influence us if we expose ourselves to it. In industrialised societies, people only spend 7% of their time outside.
Temperature can affect our mind and behaviour separately of sunshine.
“We have a repository of information about a color. For example, the color blue is almost always associated with blue skies, which when we are children is a positive thing — it means playing outside and fun. Evolutionarily it also means there are no storms to come. This is why it is reminds us of stability and calm.”
Leatrice Eiseman, color specialist.
For people living in the northern hemisphere, spring has two official start dates.
Meteorologists consider 1 March a spring day, according to the seasons formalised in the 1900s. However, the astronomical seasons show spring starting at the vernal equinox, which falls on 20 March.
"Given the prevalence of color, one would expect color psychology to be a well-developed area. Surprisingly, little theoretical or empirical work has been conducted to date on color's influence on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor."
Andrew Elliot and Markus Maier, researchers.
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