Viral Thinking: How to get users to share more
How to getbuaers to share more in a product:
As a pack animal, we’re constantly thinking about our status. We all worry about how sharing will make us look.
- Reduce the friction to sharing . Design your product so that it minimizes the effort and thinking required to share.
- Think about how to make your product broken unless people share . If they can’t get the utility that they want, they will look for ways to share.
- Make your language about the user, not about you .
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