Stories can suggest a causal link when the link doesn't exist. For example, urban legends like the Sports Illustrated magazine state that individuals or teams who appear on the cover will subsequently experience bad luck.

Similarly, managers can form faulty beliefs...

While success stories are motivating, they could lead to a false belief that success is more controllable and predictable than it is.

• The common traits of successful people and organisations are ubiquitous. These same traits may be equally present in the less success...

Listening to captivating stories can lead to biased evaluations and irreversible mistakes in business.

When it comes to dealing with critical problems, it is useful to become a story sceptic.

Stories often focus on the outcomes that can be seen while ignoring the underlying processes.

• This leads to widespread blindness to possible deceptive behaviours that contributed to the outcomes. Examples include Ponzi schemes and fraudulent business...

Some stories fail to see the existing relationship when causes and effects are separated by time. Stories can misinterpret investments that feature worse-before-better dynamics.

New leaders may receive acclaim or blame for results that happen right after their appointment ...

A narrative created after a specific result often downplays alternative scenarios that could have happened, making success and failure seem more predictable than they are.

Outcomes that seem obvious in hindsight are often unknown at the time of the decision,

Data-based analyses are often turned into a story for easier understanding and adoption. But the stories are limiting the discussion to the average statistical effects.

Stories based on the average are often only valid for the average of the samples and might hide significant risks...

Personal experience and notable events may be appealing but often tend to be unrepresentative.

In reality, the more unique the observation, the less likely it is to generalise. When dealing with complex decisions, many organisations now favour data-based algorithms over ex...

The ability to create stories helps people to cooperate and move forward. Stories have multiple advantages: They allow us to discern complex situations, remember ideas, communicate with others, and make predictions about the future.

It is vital for managers and en...