Assets are precious things that hold value over time. Historically, assets have been the fundamental reason for wars. Many wars were fought over land acquisition. By focusing your time in exchange for assets, they will become valuable in the future. Don't exchange your time for money.

• What’s the value of the assets? Are there any hidden assets?

• How much debt is there to detract from these assets? (Creditors are first in

line.)

• Is the company taking on new debt, making the assets less valuable?

• Is there a raider in the wings to help shareholders ...

People have been telling stories about why things matter to them for centuries. 

These objects may be created from cotton, wood, or clay, but our feelings about them turn them into valuable assets. We cost them well above their price in the marketplace.