What's to gain for Leaders through storytelling?
- Can keep a consistent focus on the vision of the company,
- affirm faith in the near term intent of the leadership,
- strengthen brand loyalty,
- build support from the organizational team at every level,
- resolve conflicts,
- reaffirm company values.
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"Innovation distinguishes between a leader and a follower." - Steve Jobs. Striving not to be a follower.
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