What's to gain for Leaders through storytelling?

What's to gain for Leaders through storytelling?

  • Can keep a consistent focus on the vision of the company
  • affirm faith in the near term intent of the leadership, 
  • strengthen brand loyalty
  • build support from the organizational team at every level,
  • resolve conflicts,
  • reaffirm company values.
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MORE IDEAS FROM THE ARTICLE

  • Invest in a highly competent Director of Communication.
  • Be central in choosing stories.
  • Personally convey your vision in compelling stories.

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RELATED IDEAS

  • Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership. 
  • Helps to Address strong challenges of organizational culture. It can change culture through both reinforcing and embedding mechanisms.
  • Drives Organizational Change. Leverage emotional navigational stakes like fear, uncertainty or the prospect of change to greatest advantage.

Stories are more than just tall tales or campfire yarns.

They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.

Three-Act storytelling structure

One of the oldest and most straightforward storytelling formulas:

  • Setup: Set the scene and introduce the character(s)
  • Confrontation or “Rising action” : Present a problem and build up the tension
  • Resolution: Resolve the problem

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