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The Power of Storytelling for Leaders – 2
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What's to gain for Leaders through storytelling?
- Can keep a consistent focus on the vision of the company,
- affirm faith in the near term intent of the leadership,
- strengthen brand loyalty,
- build support from the organizational team at every level,
- resolve conflicts,
- reaffirm company values.
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Two considerations when employing storytelling
- Invest in a highly competent Director of Communication.
- Be central in choosing stories.
- Personally convey your vision in compelling stories.
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SIMILAR ARTICLES & IDEAS:
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Purpose of Storytelling
- Clarifies The Vision and Mission of an Organization. Reinforces the intent of the leadership.
- Helps to Address strong challenges of organizational culture. It ...
Exercise for Corporate Leaders
Consider utilizing the exercise below to help develop a positive story:
- Identify a successful event within the organization, or, an accomplishment by its personnel.
- Detail the actions leading up to and following the event in chronological order.
- Develop a 5 minute and 2 minute version of the story for use when speaking with your internal leadership team and personnel.
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Great leaders are storytellers
Stories are more than just tall tales or campfire yarns.
They include discussions of the enterprise in the future tense. They can inspire, instruct and invite.
How To Craft Great Stories: The Context
Establish the setting or scene.
Start with a transition to signify the story’s beginning before creating a realistic backdrop.Ask yourself:
- What do I want my associates to feel?
- How can I nurture a sense of adventure, mystery, suspense, joy or invitation?
- Will my associates be able to visualize the scene I have in my mind?
How To Craft Great Stories: The Challenge
Create a dilemma with proper tension or dissonance with which associates can identify, then using one sentence, describe the challenge for each of the key characters.
Questions to help you create dissonance:
- How can I build a sense of concern, conflict, or suspense?
- Will my associates be able to visualize the challenge the same way I do?
- Will the dilemma create enough dissonance associates will desire a resolution?
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Three-Act storytelling structure
One of the oldest and most straightforward storytelling formulas:
- Setup: Set the scene and introduce the character(s)
- Confrontation or “Rising action” : Present a p...
Five-Act storytelling structure
Also known as Freytag’s Pyramid:
- Exposition: Introduce important background information
- Rising action: Tell a series of events to build up to the climax
- Climax: Turn the story around (usually the most exciting part of the story)
- Falling action: Continue the action from the climax
- Dénouement: Ending the story with a resolution.
Before – After – Bridge storytelling formula
- Before: Describe the world with Problem A.
- After: Imagine what it’d be like having Problem A solved.
- Bridge: Here’s how to get there.
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).