The Discipline of Perception

In the Panic of 1857, a massive national finanical crisis that originated in Ohio. John D. Rockefeller could have gotten scared. Here was the greatest market depression in history and it hit him just as he was finally getting the hang of things. He could have pullet out and run like others. He could have quit finance altogether for a different carrer with less risk. Even after the crisis.

Within twenty years of that first crisis, Rockefeller would alone control 90 percent of the oil market.