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The Psychology of Excitement: How to Better Engage Your Audience

How Excitement Works

How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it affects the whole body.

It is a physiological arousal which makes you feel like you're ready for an action.

Excitement makes people more likely to act.

It leads to impulsivity which leads people to make any decision, even a bad one since excitement affects their decision-making abilities.

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IDEA EXTRACTED FROM:

The Psychology of Excitement: How to Better Engage Your Audience

The Psychology of Excitement: How to Better Engage Your Audience

https://blog.hubspot.com/marketing/psychology-of-excitement

blog.hubspot.com

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Key Ideas

How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it affects the whole body.

It is a physiological arousal which makes you feel like you're ready for an action.

Excitement makes people more likely to act.

It leads to impulsivity which leads people to make any decision, even a bad one since excitement affects their decision-making abilities.

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.

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The Psychology Of Color: Research Findings

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  • Colors influence how consumers view the "personality" of the brand in question.

The Psychology Of Color - Misconceptions

Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.

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“The world’s biggest problems are the world’s biggest business opportunities.” 

Understanding a customer

A customer is a persona or a demand pattern in multiple people.

  • A demand pattern is a private want that's gone from private to public.
  • A want is the desire to address a lack of something you need or wish for.

People buy because they want to decrease their pain-levels or increase their pleasure-levels.

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Different types of "shopaholics"

  • Compulsive shoppers: Buying when they are feeling emotional distress.
  • Trophy shoppers: They are always looking for the next great item.
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Socially acceptable

Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.

Shopping is also a way of life: You need food and clothing from stores. Even if you try to stop compulsive buying by avoiding the stores in person, there is still a world of online shopping.

Addiction vs compulsion

Addiction describes trying something, becoming emotionally and physically dependent on it, and then becoming psychologically and physically addicted to it. People who struggle with addiction have explained feeling euphoric, elevated, happy, complete, and whole when they partake in their addiction. Compulsion refers to a specific, intense urge to do something. People who struggle with a compulsion explain feeling immense relief and relaxation from completing behaviors that they feel compelled to do.

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