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The Psychology of Excitement: How to Better Engage Your Audience
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How Excitement Works
Excitement is temporary
It could go on for only so long due to a condition of stability in the body.
Excitement is mental, but it...
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Great Marketing Excites Your Audience
Strong Emotion. Create shareable, viral content that is relatable to the the audience.
Progress. Reward people who always patronize your service or product to make them always g...
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The Psychology Of Color: Research Findings
- Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
- Colors influence how consumers view the "personality" of the brand in question.
- Our brains prefer recognizable brands, which makes color incredibly important when creating a brand identity.
- Predicting consumer reaction to color appropriateness in relation to the product is far more important than the individual color itself.
- The context a color is used is fundamental for its perception.
- It’s the feeling, mood, and image that your brand create that play a role in persuasion.
- The majority of consumers prefer color patterns with similar hues, but favor palettes with a highly contrasting accent color.
The Psychology Of Color - Misconceptions
Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.
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A Psychologically Rich Life
The definition of a good life has been divided into two main conceptualizations by many great philosophers and thinkers.
- A Happy Life or hedonic well-being involves pleasure, positivity and enjoyment.
- A Meaningful Life or eudaimonic well-being is full of virtue, purpose, devotion, and even sacrifice.
The Third Concept Of Life
New research points out towards the third conceptualization of a good life (besides a happy life and a meaningful one): The psychologically rich life.
It is a life full of intense, deep emotions, complex and diverse mental engagements, and surprising experiences, making the psychologically rich life both pleasant, meaningful and novel. This may or may not involve any kind of economic richness.
When Perfect Becomes Boring
No one really talks about it, but a picture-perfect life with a steady office job, nice car, a great family may be satisfying and meaningful but still become monotonous and boring.
The cracks start to show after a few years in the form of mid-life crisis or family issues like marital problems.
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The Effects Of Burnout
One of the worst things burnout does is to take away the pleasure you once had in your work. And even after recovering you might not recapture the same enthusiasm you once had.
Instead of joy, you start to dread each day and your previous passion and excitement get lost. Cynicism, lack of enthusiasm, and feeling disconnected from your work are some of the key signs of occupational burnout.
What Makes a Job Satisfying
- Engagement
- Benefitting other people
- Work you’re good at (and feel valued for)
- Flexibility and control
- Chances for meaningful collaboration.
Work As Identity
Work is seen as a source of income and a source of identity. This increases the likelihood of burnout, as it makes a failure in one mean a failure in both.
Blurring the lines between personal and professional life leads us to chase unrealistic deadlines, take on overwhelming workloads, and bring work into all other parts of our lives.