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The Psychology of Excitement: How to Better Engage Your Audience

https://blog.hubspot.com/marketing/psychology-of-excitement

blog.hubspot.com

The Psychology of Excitement: How to Better Engage Your Audience
Understanding psychology is a crucial part of being a successful marketer. What I've discovered is that the most powerful advances in content marketing don't come from "hacks," "tricks," or "techniques," but from science-backed psychology. One of the most powerful and interesting areas of psychology deals with excitement.

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How Excitement Works

How Excitement Works

Excitement is temporary

It could go on for only so long due to a condition of stability in the body.

Excitement is mental, but it affects the whole body.

It is a physiological arousal which makes you feel like you're ready for an action.

Excitement makes people more likely to act.

It leads to impulsivity which leads people to make any decision, even a bad one since excitement affects their decision-making abilities.

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Great Marketing Excites Your Audience

Great Marketing Excites Your Audience

Strong Emotion. Create shareable, viral content that is relatable to the the audience.

Progress. Reward people who always patronize your service or product to make them always go back to you.

Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.

Price. Establish a low price or make it look like it is. Have promos or discounts.

Limited Products. There is always a demand for seasonal or limited products.

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Neuronal Correlates of Consciousness (NCC)

The whole brain can be considered an NCC because it generates experience continually.

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Socially acceptable

Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.

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Addiction vs compulsion

Addiction describes trying something, becoming emotionally and physically dependent on it, and then becoming psychologically and physically addicted to it. People who struggle with addiction have explained feeling euphoric, elevated, happy, complete, and whole when they partake in their addiction. Compulsion refers to a specific, intense urge to do something. People who struggle with a compulsion explain feeling immense relief and relaxation from completing behaviors that they feel compelled to do.