deepstash
Beta
Deepstash brings you key ideas from the most inspiring articles like this one:
Read more efficiently
Save what inspires you
Remember anything
The Psychology of Excitement: How to Better Engage Your Audience
2
Key Ideas
Save all ideas
How Excitement Works
Excitement is temporary
It could go on for only so long due to a condition of stability in the body.
Excitement is mental, but it affects the whole body.
It is a physiological arousal which makes you feel like you're ready for an action.
Excitement makes people more likely to act.
It leads to impulsivity which leads people to make any decision, even a bad one since excitement affects their decision-making abilities.
87 SAVES
228 READS
Great Marketing Excites Your Audience
Strong Emotion. Create shareable, viral content that is relatable to the the audience.
Progress. Reward people who always patronize your service or product to make them always go back to you.
Strong Feature Design. Consider the right color for your ads to enhance the sense of excitement of the audience.
Price. Establish a low price or make it look like it is. Have promos or discounts.
Limited Products. There is always a demand for seasonal or limited products.
129 SAVES
263 READS
SIMILAR ARTICLES & IDEAS:
2
Key Ideas
The Psychology Of Color: Research Findings
- Up to 90% of snap judgments made about products can be based on color alone (depending on the product).
- Colors influence how consumers view the "personality" of the brand in question.
The Psychology Of Color - Misconceptions
Elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us. So assertions on the effect of colors are often not based on scientifically sound evidence.
6
Key Ideas
About Consciousness
Consciousness is everything you experience - taste, pain, love, feeling. Where these experiences come from is a mystery.
Many modern analytic philosophers of mind either d...
Searching For Physical Footprints
What is it about brain matter that gives rise to consciousness? In particular, the neuronal correlates of consciousness (NCC) - the minimal neuronal mechanisms jointly sufficient for any conscious experience.
Consider this question: What must happen in your brain for you to experience a toothache?
Neuronal Correlates of Consciousness (NCC)
The whole brain can be considered an NCC because it generates experience continually.
- When parts of the cerebellum, the "little brain" underneath the back of the brain, are lost to a stroke or otherwise, patients may lose the ability to play the piano, for example. But they never lose any aspect of their consciousness. This is because the cerebellum is almost wholly a feed-forward circuit. There are no complex feedback loops.
- The spinal cord and the cerebellum are not enough to create consciousness. Available evidence suggests neocortical tissue in generating feelings.
- The next stages of processing are the broad set of cortical regions, collectively known as the posterior hot zone, that gives rise to conscious perception. In clinical sources of causal evidence, stimulating the posterior hot zone can trigger a diversity of distinct sensations and feelings.
- It appears that almost all conscious experiences have their origin in the posterior cortex. But it does not explain the crucial difference between the posterior regions and much of the prefrontal cortex, which does not directly contribute to subjective content.
5
Key Ideas
Different types of "shopaholics"
- Compulsive shoppers: Buying when they are feeling emotional distress.
- Trophy shoppers: They are always looking for the next great item.
- ...
Socially acceptable
Shopping can be socially acceptable because consumerism is continually pushed on us in the forms of posters, adverts, and signs.
Shopping is also a way of life: You need food and clothing from stores. Even if you try to stop compulsive buying by avoiding the stores in person, there is still a world of online shopping.