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Startups are in the exploration phase and change to the exploitation phase when they become mature businesses. It can be a costly mistake when they are unwilling to switch back when needed.
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The key to success is to balance exploration and exploitation.
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Many organisations focus on the exploitation of their historically successful business activities while failing to explore new territory to improve their long-term success.
Famous examples:
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Great innovators are known for risk-taking and experimentation. But optimising needs a different skill-set that relies on refinement and efficiency. It is then rare to find people that can innovate and optimise.
A typical story is that a founder launches a startup, succes...
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Exploitation involves improving and refining existing products and processes. This typically happens through a focus on efficiency and execution.
In contrast, the focus of exploration is on identifying new ideas and ways of doing things. This involves thing...
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