Avoiding the success trap

Many organisations focus on the exploitation of their historically successful business activities while failing to explore new territory to improve their long-term success.
Famous examples:

• Polaroid didn't respond to the transition to digital photography. Another company that fell into this trap is Kodak.
• Blockbuster was a home-movie and video-game rental service provider that did not respond to the rise of mail-order and video-on-demand services.