Group or Individual Brainstorming? - Deepstash
Group or Individual Brainstorming?

Group or Individual Brainstorming?

While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming.

Individual brainstorming can produce better ideas because you're less likely to run into counter-productive behaviors.

However, the best brainstorming takes advantage of both individual and group work.

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Individual vs. group brainstorming

Individual vs. group brainstorming

  • Individual brainstorming is most effective when you need to solve a simple problem, generate a list of ideas, or focus on a broad issue. 
  • Group brainstorming is often more effective for solving complex problems.

Other Tips From Jordan Peterson For a Better Life

  • Consider that any hierarchy creates winners and losers. The winners are more likely to justify the hierarchy and the losers to criticize it.
  • Understand that hierarchy is inescapable. The pursuit of goals lends life meaning and the collective pursuit of goals produces hi...

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