Group or Individual Brainstorming? - Deepstash

Group or Individual Brainstorming?

Group or Individual Brainstorming?

Group or Individual Brainstorming?

While group brainstorming is often more effective at generating ideas than normal group problem solving, several studies have shown that individual brainstorming produces more – and often better – ideas than group brainstorming.

Individual brainstorming can produce better ideas because you're less likely to run into counter-productive behaviors.

However, the best brainstorming takes advantage of both individual and group work.

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