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How To Brainstorm Like A Googler
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Building a better brainstorm
Everyone can learn to brainstorm better - it’s a process like any other.
And the beauty of a process is that it can be taught, learned, and shared.
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How To Brainstorm Like A Googler
- Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
- Think 10x: It’s about trying to improve something by 10 times rather than by 10%.
- Prototype: Take action. You want to strike when the iron is hot–you don’t want to walk away or agree to follow talk with more talk.
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Brainstorming guidelines
- Build on each others’ ideas.
- Generate lots of ideas. Quantity is more important than quality, so really let loose.
- Write headlines. Being able to describe an idea in less than 6 words helps you clarify it.
- Illustrate. Pictures are usually louder than words and harder to misinterpret.
- Think big. Invite bold ideas.
- Defer judgment.
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Mimic Your Office Culture
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- Set up Slack channels for water cooler conversation
- Schedule virtual movie days, when the same movie is streamed with the chat option on.
- Try to recreate virtual versions of what employees miss the most in office, like a coffee break, for instance.
Being Social While Remotely Working
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