deepstash

Beta

Deepstash brings you key ideas from the most inspiring articles like this one:

Read more efficiently

Save what inspires you

Remember anything

How To Brainstorm Like A Googler

https://www.fastcompany.com/3061059/how-to-brainstorm-like-a-googler

fastcompany.com

How To Brainstorm Like A Googler
Here at Google, we don't have a secret formula for innovation. But that doesn't mean Googlers' best ideas are ineffable mysteries. On the contrary, we've found they can be systematically coaxed into being and steadily improved upon. And so can yours. Just about everyone can learn to brainstorm better.

3

Key Ideas

Save all ideas

Building a better brainstorm

Everyone can learn to brainstorm better - it’s a process like any other. 

And the beauty of a process is that it can be taught, learned, and shared. 

41 SAVES

106 READS

VIEW

How To Brainstorm Like A Googler

  1. Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
  2. Think 10x: It’s about trying to improve something by 10 times rather than by 10%.
  3. Prototype: Take action. You want to strike when the iron is hot–you don’t want to walk away or agree to follow talk with more talk.

61 SAVES

99 READS

Brainstorming guidelines

Brainstorming guidelines
  1. Build on each others’ ideas
  2. Generate lots of ideas. Quantity is more important than quality, so really let loose. 
  3. Write headlines. Being able to describe an idea in less than 6 words helps you clarify it. 
  4. Illustrate. Pictures are usually louder than words and harder to misinterpret.
  5. Think big. Invite bold ideas.
  6. Defer judgment.

77 SAVES

130 READS

SIMILAR ARTICLES & IDEAS:

Constraints vs Obstacles

Constraints are viewed as obstacles. The common wisdom regarding obstacles suggests that we have to remove all constraints.

We tend to believe that by getting rid of all rules and regulations...

Embracing Constraints

New research suggests that managers can innovate better by embracing and working with constraints, instead of viewing them as a hindrance to innovation.

The Mind Needs A Challenge

When there are no challenges in the creative process, complacency comes in, and people tend to go for the most intuitive and easy ideas rather than investing in the development of better but difficult to implement ideas.

2 more ideas

The right side of the brain

The right side of the brain

Creativity isn’t the preserve of one side of the brain, and it isn’t a talent confined to people with a special kind of brain. If you’re human and you’ve got a brain, you’re capabl...

The “Eureka!” moment

This myth encourages the belief that creativity is a passive process. It suggests you have to wait and hope that you’ll make a breakthrough.

That Eureka moment is actually the last step in a long, involved process and not the only step. For this to happen, your unconscious mind needs material to work with. You have to put in the hard work of studying and mastering your field and exposing yourself to different perspectives.

The lone, eccentric geniuses

In reality, creativity is a team sport.

The lone genius myth is a stereotype and it’s unhelpful because it suggests the route to innovation is to cut oneself off from colleagues and collaboration. You need a modest amount of intelligence to be creative, but extremely high IQ is neither sufficient nor necessary for being an innovator.

Suddenly Working From Home

There is a sudden shift towards remote working in workspaces all across the world, with many people abruptly thrust towards it without warning.

Experts share a few tips on how to transition ...

Mimic Your Office Culture

For many of us, the office becomes a fun place due to a sense of community, purpose and fun interactions that make up an office day. To try and mimic your office culture virtually:

  1. Set up Slack channels for water cooler conversation
  2. Schedule virtual movie days, when the same movie is streamed with the chat option on.
  3. Try to recreate virtual versions of what employees miss the most in office, like a coffee break, for instance.

Being Social While Remotely Working

Being social at office lubricates official conversations and the work itself. The more we spend time with colleagues having non-essential chatter, the easier our work becomes with them.

It helps to be creative and infuse fun into a virtual interaction. Any official conversation, like a manager meeting his subordinates in a one-on-one meeting, can start by asking about the person’s life (something unrelated to work), so that a connection is built.