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How To Brainstorm Like A Googler

How To Brainstorm Like A Googler

fastcompany.com

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Everyone can learn to brainstorm better - it’s a process like any other. 

And the beauty of a process is that it can be taught, learned, and shared. 

  1. Know the user: To solve a big question, you first have to focus on the user you’re solving it for–then everything else will follow. So we go out in the field and talk to people.
  2. Think 10x: It’s about trying to improve something by 10 times rather than by 10%.

Brainstorming guidelines

  1. Build on each others’ ideas
  2. Generate lots of ideas. Quantity is more important than quality, so really let loose. 
  3. Write headlines. Being able to describe an idea in less than 6 words helps you clarify it. 
  4. Illustrate. Pictures are usually lo...

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