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A brief overview of brainstorming
The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
Frustrated by his employees’ inability to come up with good campaign ideas on their own, Osborn started to experiment with different collaborative exercises.
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Principles of brainstorming
- Generate as many ideas as possible. For the purposes of this exercise, quantity is more important than quality.
- Don’t judge any ideas until the session is over. People will hold back if they think they may be judged negatively.
- Encourage people to think outsi...
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Assemble a team of people who really know each other
For the best results, put together a group of employees who are not only capable of working together, but who enjoy working together, too.
A brainstorming session is far more effective when the participants are familiar with each other.
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Differentiate between feasible and original
It’s important to clearly define the goals of your brainstorming session. Because as a brainstorming session goes on, the ideas tend to get less feasible and more original.
So if you’re looking for something that falls in line with what you’re already doing, you can keep your session...
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Work alone—together
Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over...
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