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The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
Frustrated by his employees’ inability to come up with good campaign ideas on their own, Osborn started to experiment with different collaborative exercises.
Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.
A brainstorming session is far more effective when the participants are familiar with each other.
It’s important to clearly define the goals of your brainstorming session. Because as a brainstorming session goes on, the ideas tend to get less feasible and more original.
So if you’re looking for something that falls in line with what you’re already doing, you can keep your sessions short and sweet. And if you’re looking for something that you’ve never done before, you should aim for relatively long brainstorms.
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Dreaming is a source of inspiration because your brain is working even when you’re asleep.
If you can’t seem to break through your brainstorming session, take a nap.
People who are concentrating too hard will sometimes block the creative processes necessary for problem-solving.
A drink or two might just help calm your brain.
Music can put you into a “mind-wandering” state that’s perfectly conducive to coming up with new and creative ideas.