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The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
Frustrated by his employees’ inability to come up with good campaign ideas on their own, Osborn started to experiment with different collaborative exercises.
Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.
For the best results, put together a group of employees who are not only capable of working together, but who enjoy working together, too.
A brainstorming session is far more effective when the participants are familiar with each other.
It’s important to clearly define the goals of your brainstorming session. Because as a brainstorming session goes on, the ideas tend to get less feasible and more original.
So if you’re looking for something that falls in line with what you’re already doing, you can keep your sessions short and sweet. And if you’re looking for something that you’ve never done before, you should aim for relatively long brainstorms.
Sometimes the most important life lessons are the ones we end up learning the hard way.
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