Principles of brainstorming
- Generate as many ideas as possible. For the purposes of this exercise, quantity is more important than quality.
- Don’t judge any ideas until the session is over. People will hold back if they think they may be judged negatively.
- Encourage people to think outside of the box. Although wild ideas may not be feasible, they steer the conversation in new directions.
- Combine ideas. Encouraging people to build off one another makes it easier for them to contribute and boosts team morale.
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