Differentiate between feasible and original

It’s important to clearly define the goals of your brainstorming session. Because as a brainstorming session goes on, the ideas tend to get less feasible and more original.

So if you’re looking for something that falls in line with what you’re already doing, you can keep your sessions short and sweet. And if you’re looking for something that you’ve never done before, you should aim for relatively long brainstorms.

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