3 Ways to influence
- Logical appeals tap into people’s rational and intellectual positions.
- Emotional appeals connect your message, goal, or project to individual goals and values..
- Cooperative appeals involve collaboration (what will you do together?), consultation (what ideas do other people have?), and alliances (who already supports you or has the credibility you need?).
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To choose an influencing tactics:
- Assess the situation. Be clear about whom you need to influence and what you want to accomplish.
- Know your audience. Identify and understand your stakeholders and their needs.
- Review your ability. What tactics do you use most often? What new tactics cou...
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