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9 Tips on Conducting Great Interviews

https://www.forbes.com/sites/shelisrael/2012/04/14/8-tips-on-conducting-great-interviews/

forbes.com

9 Tips on Conducting Great Interviews
In my career, I have conducted thousands of interviews, been interviewed hundreds of times and as a media consultant, I have also observed thousands of interviews from a neutral seat. There are a few tips that have worked consistently well for me and perhaps they will help you. I write this [...]

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Conducting Great Interviews

  1. Do not immediately jump to questions focusing on the topic at hand.
  2. Coax, don't hammer. There will be times that the interviewee will have a hard time answering some questions.
  3. Make some questions open ended.
  4. Ask what you don't know.
  5. Let the interviewees wander a bit, but always be in control.
  6. Tell the topics and subjects you wish to cover but don't send advance questions.
  7. Do not ask the questions that were already asked on previous interviews.
  8. Listen. They key is to pay close attention to what is not answered and make on-the-spot judgements on why that area was skipped or glossed.
  9. Try not to ask a question that your subject has already answered. It discloses that you really weren't listening after all.

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