The Global Sleep Economy
- According to 2019 research, the amount of money spent on sleep products like mattresses, pillows, tracking devices and lamps globally tops USD 400 billion.
- Social media, E-commerce websites and even online magazines have jumped on the snooze bandwagon, with pictures, ideas, mantras and articles about sleep.
- Pinterest has put ‘Sleep Care’ as its 2021 trend, with a surge in keywords like Sleep Yoga, or Night Affirmations Sleep.
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