Sheryl Sandberg and the importance of an engaged audience - Deepstash

Sheryl Sandberg and the importance of an engaged audience

From sharing a company's successes and telling a powerful personal story to using meaningful data and citing the experts -- as well as delivering a message with passion -- there are multiple ways to shift listeners from feeling bored to getting on board.

Sheryl Sandberg does that, in her speeches.

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Sheryl Sandberg  presentation techniques
  • Involving the audience intellectually and emotionally from the start. Her questions required people to participate physically, intellectually, and emotionally.
  • Making an evergreen topic fresh and evocative by connecting it to today's headlines. This will most likely generate an emotional response from an audience.
  • Being personal and vulnerable. This builds trust and empathy with her listeners. 

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... that are core to making it a success, according to  Aristotle: Persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is.

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RELATED IDEAS

Steve Jobs' presentation style
  • A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
  • Showing your passion: He acted excited and used words like "cool" or "amazing".
  • Ditching the power point: He kept the audience's eyeballs on him to keep them engaged.
  • Tailoring to the audience, in a manner that makes them more receptive listeners.
  • Preparing the presentation in advance: He wasn't born being a great communicator, he worked hard at it.

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Engage your Audience
  • Ask questions.
  • Ask to introduce themselves.
  • Do a paper or online survey.
  • Ask them during the presentation.
  • Create a "Round Robin" discussion to hear from everyone.
  • Ask listeners certain facts or data.
  • Set up a demonstration.
  • Ask for volunteers to write on a flip chart, track the time, or record action items.
  • Give a pre-test or post-test.
  • Engage them physically, prepare some ice-breakers.

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Answering Harsh Questions
  • Acknowledge the reason behind the emotion. Do not defend yourself. Give an objective answer.
  • Be confused to buy time for both of you. If someone is swayed by emotions when asking, ask to repeat the question.
  • Offer the questioner the floor if he wants to share his perspective, but don't let it control the audience. Address it later on.
  • Tell the truth about the question's impact.
  • Dodge it and deliver an eloquent response.

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