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From sharing a company's successes and telling a powerful personal story to using meaningful data and citing the experts -- as well as delivering a message with passion -- there are multiple ways to shift listeners from feeling bored to getting on board.
Sheryl Sandberg does that, in her speeches.
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... that are core to making it a success, according to Aristotle: Persuasion requires appealing to ethos (trust), logos (intellect), and pathos (emotions), no matter who your audience is.
I'm passionate about music and cooking. Also my dog is named after a superhero.
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