Our Brains Love Stories - Deepstash
Our Brains Love Stories

Our Brains Love Stories

Stories engage people visually, auditorily and even cognitively, as they include words, experiences and feelings.

You can use the age-old hook of storytelling as a way to engage your email recipients at office, and present your content in a manner that sets it apart.

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MORE IDEAS FROM How to use storytelling strategies to get your emails answered

  • Setting: Data, trends and insights to provide context.
  • Characters: The participants of the message (sender, recipient and other stakeholders).
  • Conflict: The problem that is being solved.
  • Resolution: The way the conflict would hopefully be solved.

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  • A good subject line of your email is the gatekeeper, the title of your story, something that tells the recipient what is going to be available when the email is clicked. Don’t just write a subject line, craft it.
  • The main body of the email should be a narrative that answers the question ‘why?’. This is the space to include the characters, the setting and the conflict. It can be a bit longer if the story is compelling.
  • The ending has to be a call to action, where we offer a deadline, a bulleted summary and a get-set-go finale which ensures the recipient knows the what, why and how.

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RELATED IDEA

Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and some are embellished or improvised in order to better explain the core message.

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Emails are fundamental to our daily communications

About 300 billion emails are sent around the globe every day. On average, people working in an office get 121 emails per working day. We often send and read them without thinking about them for a second.

But emails are vital. We send them because of traceability or a time difference, or we need many people reading the same thing.

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Think about  the receiver

When you send an email without seeing things from the other person’s perspective, your email ends up sounding generic. 

Tailoring your email to an individual lets them know you put effort and thought into your message. And when you take the time to understand the other person, chances are, they’ll do the same for you.

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