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Our Brains Love Stories
Stories engage people visually, auditorily and even cognitively, as they include words, experiences and feelings.
You can use the age-old hook of storytelling as a way to engage your email recipients at office, and present your content in a manner that sets it apart.
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The Four Signposts Of A Great Story-fied Email
- Setting: Data, trends and insights to provide context.
- Characters: The participants of the message (sender, recipient and other stakeholders).
- Conflict: The problem that is being solved.
- Resolution
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Tell A Story In Your Email
- A good subject line of your email is the gatekeeper, the title of your story, something that tells the recipient what is going to be available when the email is clicked. Don’t just write a subject line, craft it.
- The main body of the email should b...
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