Our Brains Love Stories

Stories engage people visually, auditorily and even cognitively, as they include words, experiences and feelings.

You can use the age-old hook of storytelling as a way to engage your email recipients at office, and present your content in a manner that sets it apart.

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How to use storytelling strategies to get your emails answered

fastcompany.com

  • Setting: Data, trends and insights to provide context.
  • Characters: The participants of the message (sender, recipient and other stakeholders).
  • Conflict: The problem that is being solved.
  • Resolution: The way the conflict would hopefully be solved.

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  • A good subject line of your email is the gatekeeper, the title of your story, something that tells the recipient what is going to be available when the email is clicked. Don’t just write a subject line, craft it.
  • The main body of the email should be a narrative that answers the question ‘why?’. This is the space to include the characters, the setting and the conflict. It can be a bit longer if the story is compelling.
  • The ending has to be a call to action, where we offer a deadline, a bulleted summary and a get-set-go finale which ensures the recipient knows the what, why and how.

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