Immediate Pleasure Over Future Pain - Deepstash

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Immediate Pleasure Over Future Pain

The difficulty in trying to change people’s behavior by warning them of the spread of disease, loss of money, weight gain, or global warming is that these are all uncertain future sticks. 

It is hard to convince people work for something that may or may not happen. This is why a threat of momentous future harm can sometimes be less effective than a minor reward that is immediate and certain. 

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Emotion equates the physiological state of the listener with that of the speaker, which makes it more likely that the listener will process incoming information in a similar manner to how the speaker sees it.

Numbers and statistics are necessary and great for exposing the truth, but they’re not enough to change beliefs, and they are almost useless for motivating action.

The greater your cognitive capacity, the greater your ability to rationalize and interpret information at will, and to creatively twist data to fit your opinions.

In today’s world, the ease by which we can find “data” and “evidence” to discredit any opinion—and, at the same time, uncover new information to support our own—is unprecedented.

This happens when people are presented with information that contradicts their opinion and they come up with altogether new counterarguments that further strengthen their original view.

While we adore data, the problem with an approach that prioritizes information and logic is that it ignores the core of what makes you and me human: our motives, our fears, our hopes and desires.

Tweeting is one of the most emotionally arousing activities you likely engage in on most days. Studies show that tweeting raises your pulse, makes you sweat, and enlarges your pupils—all indicators of arousal.

Information gaps make people feel uncomfortable while filling them is satisfying. If you possess information that can fill existing gaps in people’s knowledge, remind them of those gaps. 

It states that we approach those people, items, and events we believe can do us good and avoid those that can do us harm.

  • Unconscious mimicry. People constantly mimic other people’s gestures, sounds, and facial expressions. We do this automatically. 
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Because we often experience better outcomes following choice, the association between choice and reward has become so strong in our minds that choice itself has become rewarding.

This is our ability to think about what other people are thinking. We think constantly about what the other person is thinking and adjust our behavior accordingly. 

An attempt to change someone’s mind will be successful if it aligns with the core elements that govern how we think:

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