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How to create a cosy and comfortable home environment
How to cultivate a sense of gratitude and contentment
The benefits of slowing down and enjoying simple pleasures
The difficulty in trying to change people’s behavior by warning them of the spread of disease, loss of money, weight gain, or global warming is that these are all uncertain future sticks.
It is hard to convince people work for something that may or may not happen. This is why a threat of momentous future harm can sometimes be less effective than a minor reward that is immediate and certain.
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Information gaps make people feel uncomfortable while filling them is satisfying. If you possess information that can fill existing gaps in people’s knowledge, remind them of those gaps.
Consider online clickbait such as “The ten celebrities you never knew were enthusi...
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It states that we approach those people, items, and events we believe can do us good and avoid those that can do us harm.
In other words, we move toward pleasure and away from pain.
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This is our ability to think about what other people are thinking. We think constantly about what the other person is thinking and adjust our behavior accordingly.
While the tendency to engage in theory of mind is useful—it helps us relate to one another and predict what ...
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An attempt to change someone’s mind will be successful if it aligns with the core elements that govern how we think:
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In today’s world, the ease by which we can find “data” and “evidence” to discredit any opinion—and, at the same time, uncover new information to support our own—is unprecedented.
Paradoxically then, the wealth of available information makes us more resistant to change
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Emotion equates the physiological state of the listener with that of the speaker, which makes it more likely that the listener will process incoming information in a similar manner to how the speaker sees it.
If I feel happy and you feel sad, we are un...
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While we adore data, the problem with an approach that prioritizes information and logic is that it ignores the core of what makes you and me human: our motives, our fears, our hopes and desires.
Data has only a limited capacity to alter the strong opinions of others.
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Numbers and statistics are necessary and great for exposing the truth, but they’re not enough to change beliefs, and they are almost useless for motivating action.
The huge amount of information we are receiving today can make us even less sensitive to data because we’ve be...
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This happens when people are presented with information that contradicts their opinion and they come up with altogether new counterarguments that further strengthen their original view.
When you provide someone with new data, they quickly accept evidence that confirms their...
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The greater your cognitive capacity, the greater your ability to rationalize and interpret information at will, and to creatively twist data to fit your opinions.
People with stronger analytic abilities are more likely to twist data at will than people with low reasoning a...
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Tweeting is one of the most emotionally arousing activities you likely engage in on most days. Studies show that tweeting raises your pulse, makes you sweat, and enlarges your pupils—all indicators of arousal.
Relative to just browsing the Web, tweeting and...
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Because we often experience better outcomes following choice, the association between choice and reward has become so strong in our minds that choice itself has become rewarding.
However, sometimes the decision is so complex and taxing that we prefer not to make a decision....
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