Demiurgical Business

They transcend the product-driven vs. customer-driven dichotomy. Twitter is an example of this kind of business. It may have under-performed as a business compared to entrepreneur-driven businesses like Apple, Amazon, and Facebook, but it transformed reality more powerfully.

Demiurgical businesses tend to be far more powerful. The limiting factor for customer driven businesses is existing identities in the market that can be served. The limiting factor for product-driven businesses is the existing identity of the entrepreneur that must be affirmed. But a demiurgical business essentially has no limits besides the laws of nature.