The Law Of Effect

Developed by psychologist Edward Thorndike, the law of effect states that any behaviour that is positive or leads to satisfaction in a specific situation is likely to be repeated when that same situation arises again. Behaviours that lead to unease or discomfort tends to not be repeated.

Example: If we practice for a public talk and give an outstanding performance, leading to huge applause and subsequent praise, we are more likely to practice for our next performance.