Maximizing watch time is the main goal of this algorithm. And so some of the ways that it's learned that it can keep people on YouTube for a long time is by introducing them to new ideas, to conspiracy theories, extreme versions of something people believe in, or things that will lead people down rabbit holes. This has had an effect on politics, and our culture. And it's resulted in some cases where people have been radicalized because of the algorithm.
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When most companies try to improve their culture, they focus on the negative aspects and try to improve them. Although this may sound reasonable, the opposite approach is more successful.
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