Steve Jobs did not fit the norm

Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate. 

He was navigating a territory that is often obscure to management: the creation of meaning, both for customers and employees.

@julia_yl497

🗂

Career

MORE IDEAS FROM THE ARTICLE

It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.

Apple products are more meaningful to users. The products have great design - and identity. 

Managing by meaning

Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.

He also offered meaning to his employees - they worked hard on visionary projects, striving to meet targets and to satisfy their leader's maniacal attention to detail, because he infused them with a sense of mission: Apple had to leave a mark in the world of computing, improve people's lives, be bold and, of course, "think different."

is scared by culture and the humanities. They are not measurable and cannot be codified in processes. They depend on the person.

Jobs showed that business and culture are not in contradiction, but rather they sustain each other. Personal culture can give you the capability to create meaning, to create visions. 

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEAS

Connect the dots
  • Keep learning: Read a book while you are idle, and you can finish 50 books a year.
  • Make a 'To Learn' list, like a new language, or skill.
  • Try to be with intellectual friends.
  • Teach: teaching forces you to look at a concept with a beginner’s mind, providing the clarity and insight you lacked.
  • Unlearn: Unlearning is as crucial as new learning, as the mind stays agile and fresh.

11

IDEAS

7 Rules of Success
  • Do what you love. Passion is everything.
  • Put a dent in the universe. Jobs believed in the power of vision. Don't lose sight of the big vision.
  • Make connections.  People with a broad set of life experiences can often see things that others miss. Connect ideas from different fields.
  • Say no to 1,000 things. Say no to quantity, and focus on the quality of your best products.
  • Create insanely different experiences. The motive is to enrich lives, not just to move products.
  • Master the message.  Instead of simply delivering a presentation, inform, educate, inspire and entertain.
  • Sell dreams, not products.  Customers don't care about your product. They care about themselves. If you help your customers reach their dreams, you'll win them over.

Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.

Rather than rambling on, he used them to perfectly convey his message as compactly as possible.

Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."

© Brainstash, Inc

AboutCuratorsJobsPress KitTopicsTerms of ServicePrivacy PolicySitemap