Steve Jobs and Management by Meaning
Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate.
He was navigating a territory that is often obscure to management: the creation of meaning, both for customers and employees.
SIMILAR ARTICLES & IDEAS:
“Deciding what not to do is as important as deciding what to do. It’s true for companies, and it’s true for products."