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Managing by meaning

Managing by meaning

Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.

He also offered meaning to his employees - they worked hard on visionary projects, striving to meet targets and to satisfy their leader's maniacal attention to detail, because he infused them with a sense of mission: Apple had to leave a mark in the world of computing, improve people's lives, be bold and, of course, "think different."

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MORE IDEAS FROM THE SAME ARTICLE

Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate. 

is scared by culture and the humanities. They are not measurable and cannot be codified in processes. They depend on the person.

It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.

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