Gamification can provide the structure to engage, motivate, and focus the innovation activities of the crowd, whether they are employees, customers, or communities of interest.

Have you noticed how making mistakes in a game is completely fine? You ofter get a second chance or, in worst case scenarios, this won't impact your life severily.That safe environment that allows you to fail may be the perfect scenario to enable people to innovate.While innovating with game elements, people won't be needing to worry about risks, resources, judgements.Take the game Fold It as an example: it allows people to play while helping researchers to innovate in the medicine field.

Enabling Innovation

Have you realized how once you've started playing a game while waiting for the bus, and now you simply can't wait for it doing anything else?That's the power of changing behaviors through games.By adding game elements that make activities challenging or rewarding, you can: create habits, enhance efficiency, or even making a system crowdsourced.Take the Waze app for example: by recognizing good deeds, people actually want to make maintenance of the app for the community!

Changing Behaviors

You're not the same person when you finish a game in comparison to when you've started.Through smooth tutorials, increasing challenges, and keeping you in the flow mindset, games will most certainly help you to master something, even if it is a game-related skill.By using these game elements, you can enhance other experiences and make them more effective while teaching something! It can be a presentation, a class, an app (like Duolingo), or pretty much anything.

Developing Skills

In general, game design concepts (ideas that you often see in games) may collaborate with any other experiences of our lives with 3 core benefits:<ul><li>Changing Behaviors</li><li>Developing Skills</li><li>Enabling Innovation</li></ul>

How game concepts can enhance your life and your business

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.

books

Books

product

Product & Design

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.

BRIAN BURKE

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