Leaders, employees, customers, shareholders, and citizens are looking to achieve new levels of success that is wider, deeper, and more sustaining.
This creates an uncommon opportunity for companies that don't operate by default - they don't continue in the tried-and-tested or dabble around the edges. With clarity and intention, companies can design their future.
A first step is leaders' intent toward something greater than personal success. The intent may result from an intrinsic motivation to leave a positive legacy, or they may be compelled by investors, employees, or outside pressure such as governments.
But intent is not enough. Issuing a new purpose, sympathy, and compassion are only helpful if a company proactively designs the future they want to work toward. Given that futures will be bleak if design continues to ignore the environment, more companies should consider a planet-centred design.
Companies prefer to plan for the next quarter or year. This leads to minor improvements of 3% or 5%.
The liberating thing about future design is that companies can try on multiple futures. Each future design should be a fully rounded picture of what the company is doing, how it's operating, how it works with communities and the planet, and how shareholders benefit.
❤️ Brainstash Inc.