What it takes to design the future

A first step is leaders' intent toward something greater than personal success. The intent may result from an intrinsic motivation to leave a positive legacy, or they may be compelled by investors, employees, or outside pressure such as governments.

But intent is not enough. Issuing a new purpose, sympathy, and compassion are only helpful if a company proactively designs the future they want to work toward. Given that futures will be bleak if design continues to ignore the environment, more companies should consider a planet-centred design.