Future design requires a new kind of process
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Companies prefer to plan for the next quarter or year. This leads to minor improvements of 3% or 5%.
The liberating thing about future design is that companies can try on multiple futures. Each future design should be a fully rounded picture of what the company is doing, how it's operating, how it works with communities and the planet, and how shareholders benefit.
A first step is leaders' intent toward something greater than personal success. The intent may result from an intrinsic motivation to leave a positive legacy, or they may be compelled by investors, employees, or outside pressure such as governments.
But intent is not enough. Issuing a new purpose, sympathy, and compassion are only helpful if a company proactively designs the future they want to work toward. Given that futures will be bleak if design continues to ignore the environment, more companies should consider a planet-centred design.
Leaders, employees, customers, shareholders, and citizens are looking to achieve new levels of success that is wider, deeper, and more sustaining.
This creates an uncommon opportunity for companies that don't operate by default - they don't continue in the tried-and-tested or dabble around the edges. With clarity and intention, companies can design their future.
Because of the current pandemic, companies have had to re-evaluate their purpose. This is to say that smart companies apply the smart generosity concept, according to which employees and stakeholders come before the shareholders. It is worth mentioning that the central part in all this goes to the employees, as they are the ones ensuring the good functioning of the company.
Design thinking is a methodology to innovate new designs into products and services and can be applied to many other problems in our lives, including how we live them.
Designers who get stuck in various design problems, complications and unforeseen situations try to find innovative solutions and work on their problems in a creative way. This is because what they are doing hasn’t been done before.
Companies need to create cultures centered on employees. Strong cultures create effective working teams that attract top talent, while weak cultures can quickly lead to burnout or employees heading for the exit.
❤️ Brainstash Inc.