How To Deal With FUD

You don't get to decide what's important to other people. When you show up, you have to deal with their world views, their biases, their fears.

As marketers, we have to see what one type of person in a certain setting buying our product will be reminded of.

For ...

• Acknowledge the thoughts and put them in perspective: Simply observing that thought as opposed to engaging it can be helpful.
• Reframe your thoughts: The difference between someone who experiences impostor syndrome and someone who does not is how they respond to challenges.

“We all suffer from many biases. We suffer from confirmation bias, selection bias, negativity bias, recency bias, gender bias, optimism bias, etc. These biases are normal, but they are also dangerous. The most dangerous bias we face is our innate privileging of the past. We elevate the past and g...