But why? - Deepstash
But why?

But why?

According to the research, people respond more positively—meaning they consider brands more authentic and worthy of their money—when they have descriptive logos rather than abstract, “non-descriptive” ones like the McDonald’s arches, or even the Nike swoosh.

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heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

The idea is part of this collection:

Persuasive storytelling

Learn more about career with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

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