According to the research, people respond more positively—meaning they consider brands more authentic and worthy of their money—when they have descriptive logos rather than abstract, “non-descriptive” ones like the McDonald’s arches, or even the Nike swoosh.
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These scientists studied 500+ logos. Here’s what they discovered about good branding
fastcompany.com
6 ideas
·1.46K reads
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Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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