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The Principle of Normality
A normal person says what others say, but does what others do.
The principle captures two distinct features of normality: conformism & the chasm between words and actions. Normal people lack integrity, feeling little need to bring their actions in harmony with their words – or vice-versa.
Example: A normal person will say, “We should do everything possible to fight global warming” – yet donate zero to environmental charities. The cognitive dissonance is alien to them. They speak environmentalist words to echo what they hear. And they donate 0 to mimic what they see other people do.
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SOCIAL PROOF
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