What's The Barnum Effect? - Deepstash
What's The Barnum Effect?

What's The Barnum Effect?

According to the Encyclopedia Britannica : “The Barnum Effect is the phenomenon that occurs when individuals believe that personality descriptions apply specifically to them, despite the fact that the description is actually filled with information that applies to everyone.”

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heisenberg

Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.

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