Study: People will donate more to charity if they think something’s in it for them - Deepstash

A study found that people are more willing to donate when a charity appeals to the benefits the donors will receive than to altruism.

Researchers mailed postcards encour...

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Study: People will donate more to charity if they think something’s in it for them

bigthink.com

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The study to increase donations above current levels does not deny that some people are giving out of altruism, but rather that an appeal to self-interest is effective.

In a...

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