An in-depth subject matter research makes your proposal impressive to the prospective partner. Content that is hurried and pieced together can be a turn-off, making the project less enticing.
If we are experts or specialists in the workflow and process, we might use that to our advantage. If the other person is someone with status or position but a novice in how the process works, we can balance the scales with our expertise.
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“Talent wins games, but teamwork and intelligence win championships.”, Michael Jordan
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Similar ideas to Convincing A Potential Partner: Knowledge And Expertise
If the prospective partner has more power, position or status than us, we have to do most of the work.
It is us who will have the motivation and the initiative to do all the groundwork, while our partner increases our brand value by their name, or comes for a meeting to seal a deal.
A high-profile person may have a good network that can be useful to us, and also others in ways we would not be able to predict. We can leverage our connections, along with our knowledge of culture and socio-political landscape, to make us a valued internal collaborator.
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