A high-profile person may have a good network that can be useful to us, and also others in ways we would not be able to predict. We can leverage our connections, along with our knowledge of culture and socio-political landscape, to make us a valued internal collaborator.
A straightforward path to capital and funds access is a great motivator for a prospective partner to say yes. A visible business pipeline or solid marketing plan can act as a catalyst to seal the deal.
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“Talent wins games, but teamwork and intelligence win championships.”, Michael Jordan
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If the prospective partner has more power, position or status than us, we have to do most of the work.
It is us who will have the motivation and the initiative to do all the groundwork, while our partner increases our brand value by their name, or comes for a meeting to seal a deal.
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If we are experts or specialists in the workflow and process, we might use that to our advantage. ...
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