It can be a challenge to make a potential partner agree to collaborate with us. If it is a known acquaintance or someone who owes us a favour, the task becomes a bit easier. If there isn’t any strong, pre-existing relationship, we have to demonstrate logic, rationality and mutual benefits, highlighting what is in it for them.
Example: If we have to convince a celebrity to speak at a college, and don’t have the funds, we can present the engagement to them as a chance to reach a wider audience and showcase their serious side.
If the prospective partner has more power, position or status than us, we have to do most of the work.
It is us who will have the motivation and the initiative to do all the groundwork, while our partner increases our brand value by their name, or comes for a meeting to seal a deal.
An in-depth subject matter research makes your proposal impressive to the prospective partner. Content that is hurried and pieced together can be a turn-off, making the project less enticing.
If we are experts or specialists in the workflow and process, we might use that to our advantage. If the other person is someone with status or position but a novice in how the process works, we can balance the scales with our expertise.
A high-profile person may have a good network that can be useful to us, and also others in ways we would not be able to predict. We can leverage our connections, along with our knowledge of culture and socio-political landscape, to make us a valued internal collaborator.
A straightforward path to capital and funds access is a great motivator for a prospective partner to say yes. A visible business pipeline or solid marketing plan can act as a catalyst to seal the deal.
Your image, as well as the perceived image of the potential collaborator, can be a deciding factor for a business deal, as it is the goodwill and the brand value that plays a role in perception and the outcome.
If a junior employee has proved themselves and created an image by being an expert in areas like digital marketing, social media, AI, or podcasting, a senior-level colleague may find that person appealing.
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