Convincing A Potential Partner: Image

Your image, as well as the perceived image of the potential collaborator, can be a deciding factor for a business deal, as it is the goodwill and the brand value that plays a role in perception and the outcome.

If a junior employee has proved themselves and created an image by being an expert in areas like digital marketing, social media, AI, or podcasting, a senior-level colleague may find that person appealing.