It grabs the listener’s attention and is remembered long after the presentation is over.
Use anything in your presentation that elicits a strong emotional response such as joy, fear, shock, or surprise.
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The idea is part of this collection:
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How to cultivate a sense of gratitude and contentment
The benefits of slowing down and enjoying simple pleasures
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Use the unexpected to keep the attention. Humans thrive on thinking in patterns. When a pattern is disrupted, it is more easily remembered.
To make an idea stickier:
Music can evoke many nuanced emotions. We don't always pay enough attention to what music is saying or how it's being understood. For instance:
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