A TED presentation should be 18-minutes. **Researchers have discovered that too much information prevents the successful transmission of ideas. **
TED curator Chris Anderson states that 18 minutes is "long enough to be serious and short enough to hold people's attention."
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TED curator Chris Anderson explains:
“The 18-minute length works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they ...
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