1. Pilot: A small qualitative market research followed by the launch of a minimum viable product, an imperfect prototype, can bring more valuable information than any analysis made in front of the computer.
2. Give yourself a deadline.: The work expands to fill all the time allotted. The same goes for decisions, we make them as late as possible. And sometimes it is too late when we find out it is too late.
3. Define the main goal, a target, a purpose, and decide based on the alignment to this purpose.
4. Flip a coin: Not to let luck decide. No. But because when the coin is in the air, we will know what we want to get.

Analysis paralysis is the tendency to act only when you are ultra-confident about the chosen solution can result from two psychological mechanisms: the fear of making mistakes and the belief that, choosing a solution now, we miss the chance of finding a much better one.