Why aren’t we as persuasive as we believe ourselves to be?

The first problem with our persuasion efforts is that we put too much trust in our natural ability to convince and therefore we usually turn up for the meeting totally unprepared.

Make a case for preparing thoroughly for a meeting.

Jot down your ideas on a piece of paper, try to think what the other will say, try even to rehearse with a friend or in front of a mirror. Writing things down also helps with our mindset.