How to manage The Barnum Effect?
As with most cognitive biases , half of the battle is to be aware of the Barnum Effect. However, research suggests that there are three main factors that make the Barnum Effect stronger:
- If you believe that the analysis applies only to you, and thus apply your own meaning to the statements;
- If you believe in the authority of the evaluator;
- If the analysis hardly mentions any negative traits.
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Factors That Make The Barnum Effect Stronger
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